As we found when putting together our baby registry, there's something really weird about baby-product names. In the first place, baby companies have grotesquely twee names, like "Natures Purest" (btw: where's your apostrophe!), "Kiddopotamus," "Summer Infant" and the like. Incidentally, there's actually something a bit horrible about the notion of a kiddopotamus, but anyway.
In the second place, companies that have these twee names then give their products titles that are equally twee, but which don't quite sit right with the company name, leading to weird mixed metaphors and peculiar images. For instance, the
"Summer Infant Dr. Mom Brush and Comb Set". Is the name supposed to evoke a freakishly clever child doctor a la Doogie Howser, but summery-er? Or a combination doctor-mother who ministers only to children born between June and September?
Sometimes products just sound strange, like the
"Natures Purest Bassinet -- Hug Me." Who, me? And why should I hug a bassinet, even if it is the purest one? Or the
Koala Baby Frog Stripe Super Towel -- for when an ordinary towel just won't do. Or the
Summer Infant Mother's Touch Large Comfort Bather. This, the blurb tells me, is a product to help you bathe especially large babies. I like the way that Summer Infant have attempted to allude to this euphemistically by suggesting that the bather gives an especially large amount of comfort to one's baby, but have ended up with merely a baffling product name that neither sounds attractive nor explains what the item is for.
Then, perhaps best of all, there are the products which combine weird saccharine imagery with the utilitarian business of explaining what the product is actually for -- these things have a Philip-K.-Dick style uncanny feeling about them. In this line we have the
"Kiddopotamus SwaddleMe Organic Cotton Adjustable Infant Wrap" -- only for adjustable infants! By the way, check out the ghastly photoshopping on the picture for this one -- fear the tiny-headed baby! Also see: the
Natures Purest Sleepy Safari Diaper Stacker -- because when I think of diapers I always think "purity." Or "safari."